CertiK already owns the two things that win on LinkedIn: proprietary data (the Hack3d reports, Skynet threat intel) and real-time authority (live incident alerts). The job is to turn that into a compounding content system: an official page that grows, an employee-advocacy matrix that multiplies reach, AI-assisted production, and metrics that steer it. Below: the opportunity, how peers show up, a content-pillar model, each JD duty mapped to a plan, and a working social-ops console I built for it.
CertiK's LinkedIn advantage is that it never has to invent content. Every audit, every Hack3d report, every Skynet alert is a post the market wants. The operations job is to make that repeatable: a content engine mapped to clear pillars, an employee-advocacy matrix so posts reach past the company page, AI tooling to produce at volume without losing the brand voice, and a metrics loop that tells you what to make more of. I'd run the official page and the personal-account matrix as one system, produce fast off CertiK's own data, and steer every decision by impressions, follower growth and engagement. This page maps each of the five JD duties to a plan, and links a working social-ops console I built for it.
CertiK (certik.com) is the leading blockchain-security firm: smart-contract and protocol audits built on formal verification, AI-driven analysis and human review. Founded in 2018 by Yale and Columbia computer-science professors, it has secured over $500B in assets and holds a majority share of the audit market. Beyond audits, it ships a product line that generates a steady stream of publishable material: Skynet (security scoring and threat intelligence), the Hack3d Web3 security reports, SkyInsights (AML/CTF compliance and transaction monitoring), and SkyNode (validator services), plus formal-verification research with the Ethereum Foundation and others. For a LinkedIn operator, that matters: the brand sells trust, and it already produces the proof. The job is distribution.
A security audit is a high-trust, high-consideration B2B purchase. The buyers (founders, CTOs, foundation leads, exchange and institutional teams) are on LinkedIn, and LinkedIn rewards exactly the content CertiK already makes: data, authority, and named experts. The fit:
CertiK generates more proof than it distributes. The LinkedIn operator's job is to close that gap: turn each audit, report and alert into a stream of posts across the official page and an employee matrix, produced fast with AI, and tuned by the numbers. Follower growth and engagement are the scoreboard; brand trust and inbound are the prize.
The competitive read for this role is a social read. Where do peers win attention, and where is the gap CertiK can take on LinkedIn specifically?
| Firm | Social posture | Gap CertiK can exploit |
|---|---|---|
| CertiK the opening | Huge X following, famous real-time hack alerts, flagship Hack3d data reports, market-leading brand | Convert that authority into a disciplined LinkedIn engine and employee matrix; own the B2B buyer channel beyond crypto X. |
| Hacken | Active content, compliance and audit thought leadership, event presence | Less proprietary headline data; CertiK's Hack3d numbers out-quote them. |
| SlowMist | Strong threat intel (MistTrack, hacked database), fast incident posts | APAC-weighted, more X than LinkedIn; CertiK can own the English B2B LinkedIn lane. |
| Halborn | Enterprise/offensive-security positioning, polished brand | Smaller data engine; CertiK's report cadence and alert authority are hard to match. |
| OpenZeppelin | Developer-loved (libraries, Defender), strong dev mindshare | Dev-first, not buyer-first on LinkedIn; CertiK can own the executive and institutional narrative. |
| Trail of Bits | Deep technical research credibility, respected engineering brand | Niche, research-tone; CertiK can pair credibility with reach and data at scale. |
Most security firms treat LinkedIn as a press-release wall. CertiK has the raw material to treat it as a media property: proprietary data, a named research bench, and real-time authority. The firm that turns audits and incidents into a steady, human, data-led feed, amplified by its own employees, owns the mindshare of the people who buy security. That engine is what this role builds.
Six pillars, each mapped to a real CertiK content source, so the calendar fills itself. My rough weekly mix (illustrative):
Mix is illustrative and would be tuned to what the metrics reward, per §06. Each pillar has a template in the demo console (§07).
The JD calls it out directly: build and optimise the employee account matrix. On LinkedIn, personal posts reach far further than company pages, so an organised set of employee voices is the single biggest lever for reach. How I'd run it:
| Voice | What they post | Why it works |
|---|---|---|
| Founders / execs high-reach | Vision, market takes on major hacks, research milestones | Highest authority and reach; the face of the trust brand. |
| Security researchers / auditors | Technical breakdowns, formal-verification explainers, findings | Credibility with the technical buyer; proof of depth. |
| Threat-intel analysts | Real-time incident commentary, Skynet insights | Speed and authority in the moment the market cares. |
| BD / partnerships | Audit wins, client shout-outs, event recaps | Warm, network-based distribution to prospects. |
| Broader team | Reshares, culture, hiring, milestones | Baseline amplification; every post starts with internal reach. |
If the company page reaches its followers and twenty employees each reach their networks, a single Hack3d headline can land many times over, in the feeds of exactly the people who buy security. The matrix turns one asset into a coordinated wave. The demo console (§07) models this reach multiplier.
The posting lists five responsibilities. Each one, turned into a plan, with where it is detailed on this page.
| JD duty | My plan | Detailed in |
|---|---|---|
| 1 · Official account operations (plan, content, engagement to grow influence & followers) | Run the page to a pillar-based calendar off CertiK's own data, with active engagement in comments and DMs, measured on follower growth and reach. | §04, §06 |
| 2 · Personal account matrix (build, optimise, workflows for topic selection & publishing) | Stand up the employee-advocacy matrix with a shared library, draft-for-you service, and a simple publish workflow. | ★ |
| 3 · Content production (brand, reports, exec insights; leverage AI; optimise templates) | Produce off Hack3d, Skynet and audits using an AI-assisted template engine that keeps the brand voice; the demo console is a working version. | §07 |
| 4 · Data analysis (track impressions, growth, engagement to refine strategy) | A weekly analytics loop by pillar and by account; double down on what performs, cut what does not. | §06, §07 |
| 5 · Trend & social listening (algorithm changes, industry trends, brand mentions) | Monitor the LinkedIn algorithm, incident news and CertiK mentions; feed timely insights into the calendar and rapid-response posts. | §06 |
How the function runs week to week: a planned base plus a rapid-response lane, with a metrics review that steers the next week.
A steady weekly rhythm across the six pillars, scheduled ahead, so the page and matrix always have a baseline of quality posts.
When a major hack breaks, CertiK should be among the first credible voices. A pre-agreed template and approval path so an alert post ships in minutes, not hours.
Weekly review of impressions, follower growth and engagement by pillar and account. The numbers decide next week's mix; no guessing.
Rather than describe the content engine, I built it. The CertiK Social Ops Console is a browser prototype of the daily workflow this role owns: pick a content pillar and a real CertiK source (a Hack3d stat, an audit win, a threat alert), and it drafts a LinkedIn-ready post (hook, body, hashtags, CTA) in CertiK's voice. Alongside it, an analytics panel tracks follower growth and engagement by pillar, and models the employee-advocacy reach multiplier.
It is a demo, mine, built for this application, not CertiK's tooling. The generator uses transparent templates seeded with public CertiK facts, so it runs with no keys; in production this is where a full LLM (ChatGPT / Claude / Gemini, as the JD notes) writes the drafts. The analytics are simulated to show the reporting shape I'd manage to.
Facts are drawn from public sources as of mid-2026: the CertiK job posting and website (certik.com), the Hack3d H1 2026 report and Skynet threat-intelligence material, public reporting on CertiK's market position and founders, and public profiles of peer security firms (Hacken, SlowMist, Halborn, OpenZeppelin, Trail of Bits). The content mix, the advocacy reach model, and all metrics on this page and in the demo are illustrative, modelled to show the operating shape, not CertiK's internal figures. This is an unsolicited blueprint prepared as interview homework; happy to walk through any section.
CertiK: certik.com
Hack3d H1 2026: certik.com, Hack3d H1 2026
Role: LinkedIn Operations (Lever posting, 2026)
Peers: public firm profiles & social presence (2026)
Independent blueprint for the CertiK LinkedIn Operations role · 2026 · edwardtay.com